Web navigation data give us a wealth of information regarding people’s online activities, but what do they tell us about people’s real-life behaviour? Are they redundant over traditional surveys or can they give us a predictive edge? We’ll show a case study bearing on 2019 European elections in France, UK and Germany. We assess the potential of navigation data to predict opinion changes, as measured by differences in voting intentions and actual voting reported in pre- vs post-election surveys.
Präsentiert von: Dr. Ruben Bach - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Dr. Christoph Kern - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Denis Bonnay - Head of Data Science, respondi Ausstellerinformationen