Surveys aren't the industry-standard anymore: in fact, relying on this data alone doesn't stand up to what's coming next. Imagine the future of market research where respondents no longer have to manually input their thoughts and reactions to content, but you will be able to tell right from the expressions on their faces. In this joint presentation, Unruly will discuss its methodology - with its emotion recognition technology partner Affectiva - on how it is able to gather data from psychological responses to yield more accurate results and correlations - with specific examples extracted from a recent cultural study conducted by Unruly. Join us in this informative session to discover:
• How does content travel across borders?
• What changes should be made to ads launched internationally to take account of cultural differences?
• What tools can brands use that help answer the above questions, thereby optimising international media spend?
Presented by: Ian Forrester, Global SVP, Insight at Unruly